Kate Lucey

Snapchat launches Spotlight to rival TikTok

Snapchat to give $1million a day to creators with Spotlight, a new feature to rival TikTok

After every other app piggybacked on Snapchat’s Story functionality (most recently Twitter), Snapchat has kicked back and taken on a concept similar to an already existing feature in TikTok. The new feature is called Spotlight and will function as something of a mixture between Instagram’s Explore function and TikTok‘s For You function. Spotlight will show …

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Lanistar scam

Social scam? UK fintech company Lanistar allegedly conned Instagrammers into unauthorised stock options

Watchdogs are cracking down after discovering Lanistar is not FCA approved Update: On November 20, The FCA released the following statement:“Following the FCA receiving a number of consumer reports, on Wednesday 18 November we issued a consumer warning against Lanistar. Today, the firm agreed to add an appropriate disclaimer to its marketing materials updating its …

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neon arrow go up and never stop

Content optimisation: how to increase engagement with high performing posts

If there are two questions which would make me a millionaire for the number of times I’ve been asked, it’s ‘how do I be successful on social media?’ and ‘how do I increase my engagement’. While I would love to sell an easy overnight fix, I can at least reassure you that both answers are found within …

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twitter stories

Twitter rolled out (and then paused) disappearing tweets called ‘Fleets’ and absolutely not ‘Stories’

Update: As of November 19th 2020, Twitter has announced Fleets are temporarily paused due to ‘performance and stability problems’. Yes, after just one day. Twitter has rolled out tweets that disappear after 24 hours after extensive testing in Brazil, Italy, India, and South Korea. They’re called Fleets, for some reason, and function pretty much exactly …

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facebook and instagram money

Facebook and Instagram have just made it a lot easier to make money from your content

Facebook has announced that it’s opening up access to the Rights Manager tool, allowing more Creators to access the Collect Ad Earnings tool to, well, collect ad earnings. The platform has introduced new monetization options allowing Creators to more easily add their ownership onto duplicates or reposts of their content, and earn money for the …

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online death threats

‘Viral success and death threats. What I’ve learnt from 10 years as an influencer.’

I first went viral online 10 years ago, when I posted a video to Tumblr about the dangers of bulimia after vomit in my lungs caused bacterial pneumonia.  I’d only discovered Tumblr weeks before, when recovering from two weeks in ICU for pneumonia and a collapsed lung, I was housebound for months and had no …

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Instagram adds reels and shopping to the homescreen

Reels just got more important with a slot on the Instagram homescreen

Instagram have just given even more clout to their pushes into eCommerce and Reels, by giving them both new tabs on the Instagram homescreen. The push towards Reels isn’t a huge surprise, as since TikTok exploded in popularity this year Instagram have seemingly been keen to add a similar offering – and honestly, most of …

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WhatsApp add shopping button to business accounts

Now even WhatsApp has a shopping function and it’s actually… pretty good?

At first mention, WhatsApp introducing a shopping button or eCommerce link sounds a bit creepy, and like your allegedly encrypted chats might not be as private as you’d thought they were. But actually, this is a pretty cool feature and it’s only available for WhatsApp Business accounts. WhatsApp say that over 175 million messages are …

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