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activism content is not a trend

“My activism is not a trend” – how to look after your mental health when momentum is waning for your cause

While 2020 in its entirety has been heavy, the summer months added stress to Black people everywhere after the murder of George Floyd. The BLM (Black Lives Matter) movement was originally started as a hashtag in 2013 after the death of Black teenager Trayvon Martin as a result of police brutality. #BLM was in constant …

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photoshop shaming

Photoshop shaming is inherently sexist and stems from misogyny

As the need for degree level skills in Photoshop to edit our pictures has subsided and apps marketing themselves as being specifically for social media image editing have grown in popularity, the practice of pimple fraud – aka, everyone editing out all visible ‘flaws’ from photos before posting them on Instagram – has been made …

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Shadia Daho Amazing Arabella JD the kid

INTERVIEW: Shadia Daho, mum to Amazing Arabella and JD the kid, on keeping your children safe online and dealing with negativity

Shadia Daho knows a thing or two about growing successful communities online. Mum and manager to Amazing Arabella and JD the Kid, Shadia grew their accounts alongside launching her incredible sister’s account, Laila Loves. Here she tells InChief about what it means to be a parent of hugely successful online creators. How did your journey …

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Natalie Manu theluvwesharee Instagram

Creator Spotlight: Natalie Manu on creating content with positive purpose

We like to get to know our members at InChief, and one such wise woman is Natalie Manu, who joined with her very uplifting, positive and relatable Instagram account. We caught up with Natalie about her social media history and goals, and sunshine was beaming out of our faces by the end of the chat. …

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Alpha Familia TikTok users

Is it a problem that grown women are infantalising themselves for TikTok views?

What message does it send if the most popular accounts promote fetishising ‘cutesy’ helplessness and submitting to someone else’s will? Filters for large eyes, pouty lips and baby-like voices and expressions are rampant across Snapchat and Instagram today – but what happens when the ‘cutesy’ trend moves beyond a filter and into how women are …

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Snapchat launches Spotlight to rival TikTok

Snapchat to give $1million a day to creators with Spotlight, a new feature to rival TikTok

After every other app piggybacked on Snapchat’s Story functionality (most recently Twitter), Snapchat has kicked back and taken on a concept similar to an already existing feature in TikTok. The new feature is called Spotlight and will function as something of a mixture between Instagram’s Explore function and TikTok‘s For You function. Spotlight will show …

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neon arrow go up and never stop

Content optimisation: how to increase engagement with high performing posts

If there are two questions which would make me a millionaire for the number of times I’ve been asked, it’s ‘how do I be successful on social media?’ and ‘how do I increase my engagement’. While I would love to sell an easy overnight fix, I can at least reassure you that both answers are found within …

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