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Fashion brands experiencing growth on Instagram

5 fashion brands killing it on Instagram right now

A clever combination of influencer outreach, aesthetic curation and flash sales have fast-tracked these brands to Insta-fame Instagram has become the ultimate showcase for high-end and high-street labels alike. Instead of jostling for your attention in a crowded department store, on Instagram, brands can grab your attention quickly with eye-catching photos. Plus, they can curate …

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Close up of a burger with red x and zoomed out of burger with green tick

4 things the best food photographers teach us with their Instagram posts

These pros are doing it right and can help you up your game Each kind of photography genre, from still life to beauty to fashion to nature is a discipline in itself, with a different kind of eye required for each. Sure, there are overarching photography principles – rule of thirds, background and foregrounds, composition …

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About InChief

InChief 2.0: Discovering the Power of Trust in Influencer Relationships Over the last three years, things have changed when it comes to how we see influential content. It’s not just about follower count anymore. Now, what really matters is whether people trust you, and if your content makes your followers take action. That’s where InChief …

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Our Work

What We Do At InChief, we offer a full-service approach to content creation that covers every aspect of your social media campaign. From finding the right talent to crafting the perfect campaign concept, to scripting, filming, posting, and boosting your content, our team of experienced professionals has you covered. We’ll work closely with you every …

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jessica harris marks and spencer influencer marketing 2021

Jessica Harris (Head of PR at M&S) on the state of influencer marketing as we move into 2021

2020 has been unexpected in a myriad of ways, and from a business point of view, brands and bosses have had to pivot their strategies pretty quickly to cope with the new ways we were all living alongside a pandemic. In a smidge of good news for creators, it seems that influencer marketing and organic …

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Georgia Boys, influencer marketer for George at Asda

Influencer Marketer Georgia Boys on how she works with creators, and how to approach George at ASDA

So Georgia from George at Asda, tell us what you doI’m a content specialist for George at Asda, and I look after influencer and social media content. I look after all channels, and also look after the influencers from macro right up to the celebrities, like Professor Green who we recently worked with. We’re a …

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How I got my job at Depop

Abby Kutiwa on how she got her job at Depop and what it takes to be a successful Influencer Marketer

Did you plan on being an influencer marketing manager? Because I guess, it’s quite a new job really, isn’t it?Yeah, it’s a pretty new space. I went to Middlesex University and studied advertising, PR and media. During college I loved Media Studies and initially, I wanted to go into production – but life doesn’t always …

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Interview with artist James Lewis

Artist James Lewis on how he keeps his content fresh for his 4 million followers

Hi James. So, you’re an internet phenomenon these days, but how did it all start? Do you remember when you started thinking social media could work for your art?It was about 2011 or 2012 when I first started to really look into it. It was amazing, because I didn’t have any graphic design skills back …

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