InChief

Instagram likes on a baking mixing bowl

6 of the best food Instagrammers to pay attention to in 2021

These food creators don’t follow the usual recipe for content Food content creators are among the most followed on all platforms, and the already saturated space is continuing to grow. While we’re pretty over seeing matcha bowls and aerial views of brunch, there are thousands of innovative food creators bringing something different to their table. …

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Fashion brands experiencing growth on Instagram

5 fashion brands killing it on Instagram right now

A clever combination of influencer outreach, aesthetic curation and flash sales have fast-tracked these brands to Insta-fame Instagram has become the ultimate showcase for high-end and high-street labels alike. Instead of jostling for your attention in a crowded department store, on Instagram, brands can grab your attention quickly with eye-catching photos. Plus, they can curate …

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Instagram followers on a photograph of a beach

4 things to remember if you want to grow as a travel creator

It seems like the dream job, but there’s a lot of work that goes into successful content creation Social media is full of travel creators getting paid to visit beautiful destinations and having a seemingly great time posting endless pictures of breathtaking views and scenery while doing so. Although international travel will be limited in …

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What to bring when you travel

10 things every travel creator needs in their hand luggage

The beautiful destination is just the start Most content creators are an entire team of 1 person, who acts as photographer, videographer, colourist, editor, writer, stylist, director, lighting director and technician for every post that gets uploaded. This can (quite rightly) seem overwhelming as there’s a lot of things to remember when creating brilliant original …

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Damon and Jo, Oneika, OnegrloneWorld and unique travel creators

4 of 2020’s most unique travel creators who deserve your attention

No photographs of sedated lions in Bali will feature in this post A lot of travel creators are interchangeable, let’s be honest, and as the digital content landscape becomes busier and more creators try to get paid to travel the world, it can be hard to stand out in a crowded market. These travel creators …

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covid-19-fashion-industry-facemasks-chanel

How creators can help fashion brands recover post Covid-19

Brands will be needing creators more than ever Fashion is in trouble. Huge powerhouses like J.Crew and Neiman Marcus have filed for Chapter 11 Bankruptcy Protection, online giants like Net-A-Porter are struggling with dividends and high street chains are expecting huge losses for the rest of the year, if not for even longer.  Every industry …

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