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Harry Styles and Joao Schiavinato

Creator spotlight: Joao Schiavinato on dealing with negativity and building a following from X Factor stans

Hi Joao. Tell us about what kind of content you post, and on what platforms?Well I pretty much have the whole of the FITTY Index plus Snapchat. I’ve stopped posting on Twitter so much lately, and I don’t upload to my YouTube channel anymore but it’s still there. Instagram is my main platform for sure. …

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What is an algorithm? Screen of data and code with social media logos

What is an algorithm, and how does it shape social media?

Make sure you understand what’s behind your content and audience. Sometimes revered as the genius puzzle piece pushing innovation forward, sometimes denigrated as being exclusionary and unfair, algorithms are often treated as something mythical and magical, a law unto themselves. In reality, they’re a very straightforward bit of computer programming, and they’re usually designed by …

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Woman looking sadly at phone

How to not take your engagement rate personally (even though your content is all personal)

Separating the personal and the professional can be tough It’s easy to think that if only 2% of your followers ‘liked’ a photo of your face, your dog or your artwork, that the other 98% of your audience actively detest your face, your dog or your artwork. This simply isn’t true. First of all, there …

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What to bring when you travel

10 things every travel creator needs in their hand luggage

The beautiful destination is just the start Most content creators are an entire team of 1 person, who acts as photographer, videographer, colourist, editor, writer, stylist, director, lighting director and technician for every post that gets uploaded. This can (quite rightly) seem overwhelming as there’s a lot of things to remember when creating brilliant original …

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Damon and Jo, Oneika, OnegrloneWorld and unique travel creators

4 of 2020’s most unique travel creators who deserve your attention

No photographs of sedated lions in Bali will feature in this post A lot of travel creators are interchangeable, let’s be honest, and as the digital content landscape becomes busier and more creators try to get paid to travel the world, it can be hard to stand out in a crowded market. These travel creators …

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