Buying followers is a shady business that won’t give you the engagement you’re dreaming of The practice of buying followers on social media has always been tainted. It’s a lazy route to perceived success, and while it can look impressive on the surface to have hundreds of thousands of followers, if they’re not actually engaging …
It’s never worth buying fans, so just don’t do it Read More »
Getting the perfect shot isn’t always down to the food, it’s often down to the hidden elements you’ve added to make the food look just-so Food styling is a science as well as an art – it’s understanding the very structure of milk foam, the temperatures at which ingredients start to slip and slide around …
Tips for foodie creators from food photographers and stylists Read More »
Let’s face it, the internet can get very overwhelming sometimes. As much as the world likes to poke fun at people who work in social media, you really do need a thick skin to be in this business. Putting your (sometimes very personal) brand out for the world to see opens you up to opinions …
Why you need a digital resilience toolbox (and how to build one) Read More »
Here’s how to define your audience and set your specific, realistic goals Ask a brand or creator what they aim to achieve on social media and I can guarantee over 80% of the answers will be more or less, the same: To grow brand awareness (i.e. engagement) and to increase the follower count. The huge …
Why a goal of “growing followers” won’t get you anywhere (but these 3 things WILL) Read More »
Google announce plans to introduce YouTube commerce as Instagram launches shoppable videos As social platforms are all looking for new ways to make money, most of them are seemingly turning to e-commerce. Creators are spreading their content over multiple platforms and having to produce seemingly endless new video formats, and the platforms are trying to …
IGTV and YouTube experiment with product tags and in-video shopping Read More »
Algorithms only do so much, the rest is up to the creator Whether you’re a magazine publisher on Facebook, a magician on TikTok or a travel blogger on Instagram, everyone on every social platform always seems to be on the hunt for the current ‘hacks’ or ‘algorithm work around’ or ‘ways to beat the system …
Social media growth and engagement: the art vs the science Read More »
Running multiple social media accounts is a full time job. Community managers and content creators praised the lord of organisation when on-platform scheduling was introduced, but it’s no secret that the third party scheduling tools on offer provide a slicker service. But what social media scheduling tool is the best option? Whether you’re working across …
[Image: beauty partnerships posted onto Instagram from Nabela Noor, Patricia Bright and Fleur de Force] It’s not just about your content, it’s also how you network We all know what being a successful creator can bring: access to A-List talent, the opportunity to travel the world and get exclusive products before anyone else. But how …
How to build successful relationships with beauty brands Read More »
What does it really mean to be authentic when your content isn’t political? “Authenticity” is the new “world peace”, insofar as it’s the answer du jour trotted out when anyone in the public eye is asked what’s most important to them. Creators are always told to remain true to themselves, be themselves, and to be …
Authenticity – how to cultivate and maintain it in your work Read More »
Mark Zuckerberg, Jack Dorsey and Sundar Pichai will be quizzed about their content policies The men at the top of three of the world’s most powerful companies have been subpoenaed by the US Senate Commerce Committee, meaning they’ll be asked some probing questions about their content publishing by the USA’s government and lawmakers. The bosses …
Facebook, Twitter and Google bosses called for questioning by US Senate Read More »
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