Why viral growth isn’t as great as you think it is
Many creators have a simple, shared goal; they want to go viral. But viral growth isn’t actually as great as you might think it is.
Search Results for: instagram
How to define your brand, brand values and tone of voice in 5 steps
It’s true when they say that failing to plan is planning to fail. It’s common sense when you think about it, really. If you can’t explain what your brand is, what it stands for and why it’s worth following, how can you possibly expect a stranger to have the answers which make you worthy of their time …
How to define your brand, brand values and tone of voice in 5 steps Read More »
How Hunsnet created a community so strong that they grew into merch and events in 2020
The meme account has experienced phenomenal growth on Instagram this year, and has connected with its audience so much that Hunsnet have made successful moves into merchandise and events. Yes, real life actual events in 2020 while surrounded by a pandemic. They’re Covid-safe, they’re uplifting and positive, and they were born after some very studious analysis of Instagram audience demographics and behaviour.
How the world of events is changing as it’s forced to move online
Due to the pandemic, the days of IRL events, networking and capturing exclusive content may be behind us for some time Remember the days of attending events? Attending a real, physical experience where you could meet with brands, PRs and marketing departments. You could chat to your peers over a plastic cup of tea or …
How the world of events is changing as it’s forced to move online Read More »
Facebook Dating has launched in the UK and the reviews are… mixed
Facebook Dating has launched in Europe this week, and the reactions so far have ranged from alarmed and confused over potentially being matched with your parents’ friends, to excited about being left on read on yet another dating platform.
Content creators don’t actually want your free cake
The recent BBC article “I’m sick of influencers asking for free cake”
InChief Explains: Why are some YouTubers moving over to IGTV?
TL;DR they’re following the money Since the launch of IGTV in 2018, the longer-form video function on Instagram has been…. odd. As videos in Instagram posts are limited to 60 seconds of footage, IGTV offered a space for videos of up to 60 minutes in length. However, creators weren’t given an opportunity to make any …
InChief Explains: Why are some YouTubers moving over to IGTV? Read More »
InChief Explains: What are ‘influencer unions’ and should you care?
In July 2020 a group of British fashion Instagrammers joined together to create the first Instagram union; The Creator Union. It’s looking like it will become the first union of its kind to represent content creators across social media. But what exactly is a union? A union is a collective or group of people who …
InChief Explains: What are ‘influencer unions’ and should you care? Read More »
Music, the law and your rights
From jingles to backing music, here’s what you need to know Regardless of the kind of content you create, music will play a huge role. From opening jingles to transition music and soundtracks, almost every video or slideshow will use music, so it’s important you understand the law around it. If you’re a budding composer …
Who owns your content once you’ve uploaded it?
Know your rights and responsibilities Digital media is a bit of a wild West when it comes to copyright and content ownership. Some platforms like YouTube have brought in AI to help them recognise when music and video has been plagiarised, and they’ve made it much easier for creators to report copyright infringement. That being …
