tiktok Archives

Is it a problem that grown women are infantalising themselves for TikTok views?

Leave a Comment / Top Reads / By Eve Upton-Clark

What message does it send if the most popular accounts promote fetishising ‘cutesy’ helplessness and submitting to someone else’s will? Filters for large eyes, pouty lips and baby-like voices and expressions are rampant across Snapchat and Instagram today – but what happens when the ‘cutesy’ trend moves beyond a filter and into how women are …

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Snapchat launches Spotlight to rival TikTok

Snapchat to give $1million a day to creators with Spotlight, a new feature to rival TikTok

Leave a Comment / Top Reads / By Kate Lucey

After every other app piggybacked on Snapchat’s Story functionality (most recently Twitter), Snapchat has kicked back and taken on a concept similar to an already existing feature in TikTok. The new feature is called Spotlight and will function as something of a mixture between Instagram’s Explore function and TikTok‘s For You function. Spotlight will show …

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Stephen Fry and TikTok launch educational content in new ‘Learn’ feed on the platform

Leave a Comment / Top Reads / By InChief

TikTok’s piling more money into educational content on the platform, from life hacks to science tutorials, motivational tips and quick recipes. TikTok is today unveiling its first campaign dedicated to pushing out the educational content on the platform. Since #LearnOnTikTok was launched in June 2020, the content’s already had a whopping 36 billion views, and …

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TikTok partners with Shopify as it moves towards more shoppable videos

Leave a Comment / Top Reads / By Kate Lucey

Following the announcements that YouTube and IGTV were taking steps towards upping their eCommerce game, TikTok has announced a partnership with eCommerce platform Shopify in order to help merchants make their products more available to purchase from TikTok. Hold onto your wallets.

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TikTok’s just released 3 new Duet formats

Leave a Comment / Top Reads / By InChief

The collaboration opportunities just keep getting more creative TikTok has announced the rollout of three new layout options for their Duet function, now available to all users. The Duet function has been available for a while, and allows you to collaborate with other TikTokkers and react, respond to or join in with their videos. Now, …

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