TL;DR they’re following the money Since the launch of IGTV in 2018, the longer-form video function on Instagram has been…. odd. As videos in Instagram posts are limited to 60 seconds of footage, IGTV offered a space for videos of up to 60 minutes in length. However, creators weren’t given an opportunity to make any …
InChief Explains: Why are some YouTubers moving over to IGTV? Read More »
In July 2020 a group of British fashion Instagrammers joined together to create the first Instagram union; The Creator Union. It’s looking like it will become the first union of its kind to represent content creators across social media. But what exactly is a union? A union is a collective or group of people who …
InChief Explains: What are ‘influencer unions’ and should you care? Read More »
From jingles to backing music, here’s what you need to know Regardless of the kind of content you create, music will play a huge role. From opening jingles to transition music and soundtracks, almost every video or slideshow will use music, so it’s important you understand the law around it. If you’re a budding composer …
Google announce plans to introduce YouTube commerce as Instagram launches shoppable videos As social platforms are all looking for new ways to make money, most of them are seemingly turning to e-commerce. Creators are spreading their content over multiple platforms and having to produce seemingly endless new video formats, and the platforms are trying to …
IGTV and YouTube experiment with product tags and in-video shopping Read More »
Algorithms only do so much, the rest is up to the creator Whether you’re a magazine publisher on Facebook, a magician on TikTok or a travel blogger on Instagram, everyone on every social platform always seems to be on the hunt for the current ‘hacks’ or ‘algorithm work around’ or ‘ways to beat the system …
Social media growth and engagement: the art vs the science Read More »
Running multiple social media accounts is a full time job. Community managers and content creators praised the lord of organisation when on-platform scheduling was introduced, but it’s no secret that the third party scheduling tools on offer provide a slicker service. But what social media scheduling tool is the best option? Whether you’re working across …
Hi Joao. Tell us about what kind of content you post, and on what platforms?Well I pretty much have the whole of the FITTY Index plus Snapchat. I’ve stopped posting on Twitter so much lately, and I don’t upload to my YouTube channel anymore but it’s still there. Instagram is my main platform for sure. …
Make sure you understand what’s behind your content and audience. Sometimes revered as the genius puzzle piece pushing innovation forward, sometimes denigrated as being exclusionary and unfair, algorithms are often treated as something mythical and magical, a law unto themselves. In reality, they’re a very straightforward bit of computer programming, and they’re usually designed by …
What is an algorithm, and how does it shape social media? Read More »
A look at why brands are leaving the platform and how you’ll be impacted You will have read in the news recently that big, established brands have pulled their advertising spend from Facebook in “the biggest platform boycott known to date”. It’s a huge drama and an important moment in history for society and the …
What does the Big Facebook Brand Boycott mean for you? Read More »
About InTrust: the world’s first content creator Trust Index Connect your profiles to get your very own trust score EDIT THIS BIT!!!!!!! The brand-new F.I.T.T.Y. Index from InChief will help you take your content and social media analytics to the next level Don’t you hate the faff of having to go from one social platform …
Multi-platform social media analytics in one place Read More »
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