Did you plan on being an influencer marketing manager? Because I guess, it’s quite a new job really, isn’t it?Yeah, it’s a pretty new space. I went to Middlesex University and studied advertising, PR and media. During college I loved Media Studies and initially, I wanted to go into production – but life doesn’t always …
Hi James. So, you’re an internet phenomenon these days, but how did it all start? Do you remember when you started thinking social media could work for your art?It was about 2011 or 2012 when I first started to really look into it. It was amazing, because I didn’t have any graphic design skills back …
Artist James Lewis on how he keeps his content fresh for his 4 million followers Read More »
While 2020 in its entirety has been heavy, the summer months added stress to Black people everywhere after the murder of George Floyd. The BLM (Black Lives Matter) movement was originally started as a hashtag in 2013 after the death of Black teenager Trayvon Martin as a result of police brutality. #BLM was in constant …
Here’s how to get your content discovered fast Just think, even six or seven years ago, the humble hash sign was one the most unloved and underused symbols on the keyboard. Coders and programmers deployed it from time to time, and accountants may have used it to keep tabs on invoices. Now, it’s arguably the …
It might seem OTT to start with, but this is an organisational essential for any content creator You’re brimming with ideas. You’ve got so many cool things you want to try, and a whole folder of inspiration saved on your desktop – but how to figure out what to post, and when? Life is messy …
Instagram have just given even more clout to their pushes into eCommerce and Reels, by giving them both new tabs on the Instagram homescreen. The push towards Reels isn’t a huge surprise, as since TikTok exploded in popularity this year Instagram have seemingly been keen to add a similar offering – and honestly, most of …
Reels just got more important with a slot on the Instagram homescreen Read More »
At first mention, WhatsApp introducing a shopping button or eCommerce link sounds a bit creepy, and like your allegedly encrypted chats might not be as private as you’d thought they were. But actually, this is a pretty cool feature and it’s only available for WhatsApp Business accounts. WhatsApp say that over 175 million messages are …
Now even WhatsApp has a shopping function and it’s actually… pretty good? Read More »
Emily Davis, Head of PR & Influencer Marketing at Coty tells us how she got her job and what kind of person she looks for when recruiting new influencer marketers.
Many creators have a simple, shared goal; they want to go viral. But viral growth isn’t actually as great as you might think it is.
The meme account has experienced phenomenal growth on Instagram this year, and has connected with its audience so much that Hunsnet have made successful moves into merchandise and events. Yes, real life actual events in 2020 while surrounded by a pandemic. They’re Covid-safe, they’re uplifting and positive, and they were born after some very studious analysis of Instagram audience demographics and behaviour.
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