Following the announcements that YouTube and IGTV were taking steps towards upping their eCommerce game, TikTok has announced a partnership with eCommerce platform Shopify in order to help merchants make their products more available to purchase from TikTok. Hold onto your wallets.
Many creators have a simple, shared goal; they want to go viral. But viral growth isn’t actually as great as you might think it is.
It’s true when they say that failing to plan is planning to fail. It’s common sense when you think about it, really. If you can’t explain what your brand is, what it stands for and why it’s worth following, how can you possibly expect a stranger to have the answers which make you worthy of their time …
How to define your brand, brand values and tone of voice in 5 steps Read More »
The meme account has experienced phenomenal growth on Instagram this year, and has connected with its audience so much that Hunsnet have made successful moves into merchandise and events. Yes, real life actual events in 2020 while surrounded by a pandemic. They’re Covid-safe, they’re uplifting and positive, and they were born after some very studious analysis of Instagram audience demographics and behaviour.
Due to the pandemic, the days of IRL events, networking and capturing exclusive content may be behind us for some time Remember the days of attending events? Attending a real, physical experience where you could meet with brands, PRs and marketing departments. You could chat to your peers over a plastic cup of tea or …
How the world of events is changing as it’s forced to move online Read More »
5 easy things to remember when you create any TikTok video, including Batch theory and #ForYouPage information.
While it’s good to have an opinion about the world around us, it might not be a good idea to voice your opinion about public figures on social media. Not only can it get you a harsh dressing down with their fans, you could also receive a sternly worded letter from lawyers threatening you with …
What counts as defamation, and how can you avoid defaming someone? Read More »
Facebook Dating has launched in Europe this week, and the reactions so far have ranged from alarmed and confused over potentially being matched with your parents’ friends, to excited about being left on read on yet another dating platform.
Influencer Marketing platform The Shelf have produced a detailed infographic explaining the three most prominent types of influencer marketing campaigns, what they aim to do and how best to achieve the results. Handy. The infographic displays campaign objectives and popular strategies used to reach them, and is worth bookmarking for when you’re planning your posts …
The three types of influencer marketing campaigns defined Read More »
What to look out for in your contracts to ensure you remain the owner of your content Dream scenario: you have been approached by a brand to create some amazing content for their social platforms. Before you keenly agree, ensure you’ve thoroughly read through all the terms and conditions stated on the contract they’ve provided …
How to retain content ownership when you’re working with brands Read More »
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