5 tips that will help you build on-camera confidence
20th November 2020
Having an online career is tricky, isn’t it. Your content, words and visuals resonate so well with your audience that if you actually put your
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Content optimisation: how to increase engagement with high performing posts
If there are two questions which would make me a millionaire for the number of times I’ve been asked, it’s ‘how do I be successful
How to build a content calendar
It might seem OTT to start with, but this is an organisational essential for any content creator You’re brimming with ideas. You’ve got so many
5 Chrome extensions YouTubers need to be using
Make your life a whole lot easier with these suggestions If you’re not already using browser extensions, you’re doing the tech equivalent of buying a
“How I built an engaged, revenue-making Facebook Group and elevated it during Covid”
Facebook Groups are full of passionate, responsive communities. How do you get a piece of this action? Facebook groups spark great discussion and bonding between
Emily Davis, Head of PR & Influencer Marketing at Coty, tells us how she got her job
Emily Davis, Head of PR & Influencer Marketing at Coty tells us how she got her job and what kind of person she looks for when recruiting new influencer marketers.
How procrastinators can become better time managers
Procrastinating is easy, while time management is like a muscle that needs to be flexed. These four tips will help you stop procrastinating and start being more productive.
Influencer Marketers explain: How to get your profile noticed by brands
Brands are bombarded with messages from interested creators every day. How can you make sure your profiles are adding something extra? So, you’re being proactive
Influencer marketers explain: How to approach brands you’ve never worked with before
“Oi, send me some face cream” doesn’t quite cut it The internet is pretty full, isn’t it. Creators, influencers, brands, start ups, cool things like
How to define your brand, brand values and tone of voice in 5 steps
It’s true when they say that failing to plan is planning to fail. It’s common sense when you think about it, really. If you can’t explain what
5 tips for TikTok growth from a video marketing specialist
5 easy things to remember when you create any TikTok video, including Batch theory and #ForYouPage information.
What counts as defamation, and how can you avoid defaming someone?
While it’s good to have an opinion about the world around us, it might not be a good idea to voice your opinion about public
The three types of influencer marketing campaigns defined
Influencer Marketing platform The Shelf have produced a detailed infographic explaining the three most prominent types of influencer marketing campaigns, what they aim to do
How to retain content ownership when you’re working with brands
What to look out for in your contracts to ensure you remain the owner of your content Dream scenario: you have been approached by a
Music, the law and your rights
From jingles to backing music, here’s what you need to know Regardless of the kind of content you create, music will play a huge role.
Who owns your content once you’ve uploaded it?
Know your rights and responsibilities Digital media is a bit of a wild West when it comes to copyright and content ownership. Some platforms like
Why a goal of “growing followers” won’t get you anywhere (but these 3 things WILL)
Here’s how to define your audience and set your specific, realistic goals Ask a brand or creator what they aim to achieve on social media
What you need to know about how your digital footprint impacts your online reputation
Imagine if anyone anywhere could know what you’ve said in any conversation for the past ten years – creepy, huh? Well, online, they can. Even
Social media growth and engagement: the art vs the science
Algorithms only do so much, the rest is up to the creator Whether you’re a magazine publisher on Facebook, a magician on TikTok or a
Which is the best social media scheduling tool?
Running multiple social media accounts is a full time job. Community managers and content creators praised the lord of organisation when on-platform scheduling was introduced,
How to make money from affiliate marketing as a content creator
It’s harder than ever to make money from your digital content in 2020. The pandemic has slowed down advertiser spend, and a global push towards
