Instagram have just given even more clout to their pushes into eCommerce and Reels, by giving them both new tabs on the Instagram homescreen. The push towards Reels isn’t a huge surprise, as since TikTok exploded in popularity this year Instagram have seemingly been keen to add a similar offering – and honestly, most of …
Reels just got more important with a slot on the Instagram homescreen Read More »
At first mention, WhatsApp introducing a shopping button or eCommerce link sounds a bit creepy, and like your allegedly encrypted chats might not be as private as you’d thought they were. But actually, this is a pretty cool feature and it’s only available for WhatsApp Business accounts. WhatsApp say that over 175 million messages are …
Now even WhatsApp has a shopping function and it’s actually… pretty good? Read More »
Following the announcements that YouTube and IGTV were taking steps towards upping their eCommerce game, TikTok has announced a partnership with eCommerce platform Shopify in order to help merchants make their products more available to purchase from TikTok. Hold onto your wallets.
The meme account has experienced phenomenal growth on Instagram this year, and has connected with its audience so much that Hunsnet have made successful moves into merchandise and events. Yes, real life actual events in 2020 while surrounded by a pandemic. They’re Covid-safe, they’re uplifting and positive, and they were born after some very studious analysis of Instagram audience demographics and behaviour.
Google announce plans to introduce YouTube commerce as Instagram launches shoppable videos As social platforms are all looking for new ways to make money, most of them are seemingly turning to e-commerce. Creators are spreading their content over multiple platforms and having to produce seemingly endless new video formats, and the platforms are trying to …
IGTV and YouTube experiment with product tags and in-video shopping Read More »
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