Content creators don’t actually want your free cake
The recent BBC article “I’m sick of influencers asking for free cake”
Instagram to change creator ad policy following U.K. watchdog investigation
Facebook Inc (who own Instagram, lest we forget) have announced their commitment to a new policy which will make it “much harder” for users to post advertisements or sponsored content to the platform without correctly and prominently labelling the posts as such. The Competition and Markets Authority (CMA) have been looking into the use of …
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InChief Explains: Why are some YouTubers moving over to IGTV?
TL;DR they’re following the money Since the launch of IGTV in 2018, the longer-form video function on Instagram has been…. odd. As videos in Instagram posts are limited to 60 seconds of footage, IGTV offered a space for videos of up to 60 minutes in length. However, creators weren’t given an opportunity to make any …
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InChief Explains: What are ‘influencer unions’ and should you care?
In July 2020 a group of British fashion Instagrammers joined together to create the first Instagram union; The Creator Union. It’s looking like it will become the first union of its kind to represent content creators across social media. But what exactly is a union? A union is a collective or group of people who …
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Who owns your content once you’ve uploaded it?
Know your rights and responsibilities Digital media is a bit of a wild West when it comes to copyright and content ownership. Some platforms like YouTube have brought in AI to help them recognise when music and video has been plagiarised, and they’ve made it much easier for creators to report copyright infringement. That being …
Why you need a digital resilience toolbox (and how to build one)
Let’s face it, the internet can get very overwhelming sometimes. As much as the world likes to poke fun at people who work in social media, you really do need a thick skin to be in this business. Putting your (sometimes very personal) brand out for the world to see opens you up to opinions …
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Why a goal of “growing followers” won’t get you anywhere (but these 3 things WILL)
Here’s how to define your audience and set your specific, realistic goals Ask a brand or creator what they aim to achieve on social media and I can guarantee over 80% of the answers will be more or less, the same: To grow brand awareness (i.e. engagement) and to increase the follower count. The huge …
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What you need to know about how your digital footprint impacts your online reputation
Imagine if anyone anywhere could know what you’ve said in any conversation for the past ten years – creepy, huh? Well, online, they can. Even with the most rigorous privacy settings applied to your accounts, nothing online is really ever private. As we live more and more digitally, our online lives are becoming an extension …
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IGTV and YouTube experiment with product tags and in-video shopping
Google announce plans to introduce YouTube commerce as Instagram launches shoppable videos As social platforms are all looking for new ways to make money, most of them are seemingly turning to e-commerce. Creators are spreading their content over multiple platforms and having to produce seemingly endless new video formats, and the platforms are trying to …
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How to stop your likes affecting your mood
We’ve all been there; one minute everything seems to be ticking along as normal, and the next minute you’ve plummeted into gloom and irritability because you checked your socials and your posts aren’t getting as many likes or as much engagement as you’d hoped. The lower numbers make you feel ineffective, and as though your …
