2020 has been unexpected in a myriad of ways, and from a business point of view, brands and bosses have had to pivot their strategies pretty quickly to cope with the new ways we were all living alongside a pandemic. In a smidge of good news for creators, it seems that influencer marketing and organic …
Grace Warwick is very much a force to be reckoned with. An outspoken, positive and kind pro-age activist, you can’t help but fall in love with her bright outlook and thoughtful words of support. Here she tells InChief how she got her first 1,000 followers on Instagram before even really getting started. So, Grace, you’ve …
So Georgia from George at Asda, tell us what you doI’m a content specialist for George at Asda, and I look after influencer and social media content. I look after all channels, and also look after the influencers from macro right up to the celebrities, like Professor Green who we recently worked with. We’re a …
Did you plan on being an influencer marketing manager? Because I guess, it’s quite a new job really, isn’t it?Yeah, it’s a pretty new space. I went to Middlesex University and studied advertising, PR and media. During college I loved Media Studies and initially, I wanted to go into production – but life doesn’t always …
Hi James. So, you’re an internet phenomenon these days, but how did it all start? Do you remember when you started thinking social media could work for your art?It was about 2011 or 2012 when I first started to really look into it. It was amazing, because I didn’t have any graphic design skills back …
Artist James Lewis on how he keeps his content fresh for his 4 million followers Read More »
While 2020 in its entirety has been heavy, the summer months added stress to Black people everywhere after the murder of George Floyd. The BLM (Black Lives Matter) movement was originally started as a hashtag in 2013 after the death of Black teenager Trayvon Martin as a result of police brutality. #BLM was in constant …
As the need for degree level skills in Photoshop to edit our pictures has subsided and apps marketing themselves as being specifically for social media image editing have grown in popularity, the practice of pimple fraud – aka, everyone editing out all visible ‘flaws’ from photos before posting them on Instagram – has been made …
Photoshop shaming is inherently sexist and stems from misogyny Read More »
Shadia Daho knows a thing or two about growing successful communities online. Mum and manager to Amazing Arabella and JD the Kid, Shadia grew their accounts alongside launching her incredible sister’s account, Laila Loves. Here she tells InChief about what it means to be a parent of hugely successful online creators. How did your journey …
We like to get to know our members at InChief, and one such wise woman is Natalie Manu, who joined with her very uplifting, positive and relatable Instagram account. We caught up with Natalie about her social media history and goals, and sunshine was beaming out of our faces by the end of the chat. …
Creator Spotlight: Natalie Manu on creating content with positive purpose Read More »
What message does it send if the most popular accounts promote fetishising ‘cutesy’ helplessness and submitting to someone else’s will? Filters for large eyes, pouty lips and baby-like voices and expressions are rampant across Snapchat and Instagram today – but what happens when the ‘cutesy’ trend moves beyond a filter and into how women are …
Is it a problem that grown women are infantalising themselves for TikTok views? Read More »
Copyright © 2023 InChief (JRW3 Ltd)
