Instagram adds reels and shopping to the homescreen

Reels just got more important with a slot on the Instagram homescreen

Instagram have just given even more clout to their pushes into eCommerce and Reels, by giving them both new tabs on the Instagram homescreen. The push towards Reels isn’t a huge surprise, as since TikTok exploded in popularity this year Instagram have seemingly been keen to add a similar offering – and honestly, most of …

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