growth

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Content optimisation: how to increase engagement with high performing posts

If there are two questions which would make me a millionaire for the number of times I’ve been asked, it’s ‘how do I be successful on social media?’ and ‘how do I increase my engagement’. While I would love to sell an easy overnight fix, I can at least reassure you that both answers are found within …

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Hunsnet Instagram account events brunch merchandise

How Hunsnet created a community so strong that they grew into merch and events in 2020

The meme account has experienced phenomenal growth on Instagram this year, and has connected with its audience so much that Hunsnet have made successful moves into merchandise and events. Yes, real life actual events in 2020 while surrounded by a pandemic. They’re Covid-safe, they’re uplifting and positive, and they were born after some very studious analysis of Instagram audience demographics and behaviour.

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Why a goal of “growing followers” won’t get you anywhere (but these 3 things WILL)

Here’s how to define your audience and set your specific, realistic goals Ask a brand or creator what they aim to achieve on social media and I can guarantee over 80% of the answers will be more or less, the same: To grow brand awareness (i.e. engagement) and to increase the follower count.  The huge …

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