partnerships

Georgia Boys, influencer marketer for George at Asda

Influencer Marketer Georgia Boys on how she works with creators, and how to approach George at ASDA

So Georgia from George at Asda, tell us what you doI’m a content specialist for George at Asda, and I look after influencer and social media content. I look after all channels, and also look after the influencers from macro right up to the celebrities, like Professor Green who we recently worked with. We’re a …

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How to make your profile stand out to brands

Influencer Marketers explain: How to get your profile noticed by brands

Brands are bombarded with messages from interested creators every day. How can you make sure your profiles are adding something extra? So, you’re being proactive and are thinking about getting in touch with a brand to enquire about partnership opportunities. This is great, but before you make initial contact it’s important to have your social …

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How to email brands for the first time

Influencer marketers explain: How to approach brands you’ve never worked with before

“Oi, send me some face cream” doesn’t quite cut it The internet is pretty full, isn’t it. Creators, influencers, brands, start ups, cool things like our F.I.T.T.Y index and fun things like meme accounts are absolutely everywhere. Brands, then, are pretty much spoilt for choice when it comes to creators and social accounts who they …

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Types of influencer marketing campaigns

The three types of influencer marketing campaigns defined

Influencer Marketing platform The Shelf have produced a detailed infographic explaining the three most prominent types of influencer marketing campaigns, what they aim to do and how best to achieve the results. Handy. The infographic displays campaign objectives and popular strategies used to reach them, and is worth bookmarking for when you’re planning your posts …

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Ariel signing a contract in The Little Mermaid

Solicitor’s advice: What you need to know when signing up with an agency

Read over contracts so you’re not giving away all the money you’ve made  You know you’ve hit peak creator if you’ve signed up with an agency to create content for brands. But make sure you read the small print for any contracts your sign or you could end up handing over up to 50% of …

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Instagram logo on black background

Instagram to change creator ad policy following U.K. watchdog investigation

Facebook Inc (who own Instagram, lest we forget) have announced their commitment to a new policy which will make it “much harder” for users to post advertisements or sponsored content to the platform without correctly and prominently labelling the posts as such. The Competition and Markets Authority (CMA) have been looking into the use of …

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Sponsored content from beauty vloggers and influencers

How to build successful relationships with beauty brands

[Image: beauty partnerships posted onto Instagram from Nabela Noor, Patricia Bright and Fleur de Force] It’s not just about your content, it’s also how you network We all know what being a successful creator can bring: access to A-List talent, the opportunity to travel the world and get exclusive products before anyone else. But how …

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Black and white image of a handshake

How to build brand partnerships and start earning from your content

From your vision board to reality… When you’re ready to take that next step and start working with brands, this is for you. Partnerships and deals are a vital source of income for many creators, but if you don’t approach them correctly, they can end up running you, rather than the other way around. Here …

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covid-19-fashion-industry-facemasks-chanel

How creators can help fashion brands recover post Covid-19

Brands will be needing creators more than ever Fashion is in trouble. Huge powerhouses like J.Crew and Neiman Marcus have filed for Chapter 11 Bankruptcy Protection, online giants like Net-A-Porter are struggling with dividends and high street chains are expecting huge losses for the rest of the year, if not for even longer.  Every industry …

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