So Georgia from George at Asda, tell us what you doI’m a content specialist for George at Asda, and I look after influencer and social media content. I look after all channels, and also look after the influencers from macro right up to the celebrities, like Professor Green who we recently worked with. We’re a …
Brands are bombarded with messages from interested creators every day. How can you make sure your profiles are adding something extra? So, you’re being proactive and are thinking about getting in touch with a brand to enquire about partnership opportunities. This is great, but before you make initial contact it’s important to have your social …
Influencer Marketers explain: How to get your profile noticed by brands Read More »
“Oi, send me some face cream” doesn’t quite cut it The internet is pretty full, isn’t it. Creators, influencers, brands, start ups, cool things like our F.I.T.T.Y index and fun things like meme accounts are absolutely everywhere. Brands, then, are pretty much spoilt for choice when it comes to creators and social accounts who they …
Influencer marketers explain: How to approach brands you’ve never worked with before Read More »
Influencer Marketing platform The Shelf have produced a detailed infographic explaining the three most prominent types of influencer marketing campaigns, what they aim to do and how best to achieve the results. Handy. The infographic displays campaign objectives and popular strategies used to reach them, and is worth bookmarking for when you’re planning your posts …
The three types of influencer marketing campaigns defined Read More »
The recent BBC article “I’m sick of influencers asking for free cake”
Read over contracts so you’re not giving away all the money you’ve made You know you’ve hit peak creator if you’ve signed up with an agency to create content for brands. But make sure you read the small print for any contracts your sign or you could end up handing over up to 50% of …
Solicitor’s advice: What you need to know when signing up with an agency Read More »
Facebook Inc (who own Instagram, lest we forget) have announced their commitment to a new policy which will make it “much harder” for users to post advertisements or sponsored content to the platform without correctly and prominently labelling the posts as such. The Competition and Markets Authority (CMA) have been looking into the use of …
Instagram to change creator ad policy following U.K. watchdog investigation Read More »
[Image: beauty partnerships posted onto Instagram from Nabela Noor, Patricia Bright and Fleur de Force] It’s not just about your content, it’s also how you network We all know what being a successful creator can bring: access to A-List talent, the opportunity to travel the world and get exclusive products before anyone else. But how …
How to build successful relationships with beauty brands Read More »
From your vision board to reality… When you’re ready to take that next step and start working with brands, this is for you. Partnerships and deals are a vital source of income for many creators, but if you don’t approach them correctly, they can end up running you, rather than the other way around. Here …
How to build brand partnerships and start earning from your content Read More »
Brands will be needing creators more than ever Fashion is in trouble. Huge powerhouses like J.Crew and Neiman Marcus have filed for Chapter 11 Bankruptcy Protection, online giants like Net-A-Porter are struggling with dividends and high street chains are expecting huge losses for the rest of the year, if not for even longer. Every industry …
How creators can help fashion brands recover post Covid-19 Read More »
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