So Georgia from George at Asda, tell us what you doI’m a content specialist for George at Asda, and I look after influencer and social media content. I look after all channels, and also look after the influencers from macro right up to the celebrities, like Professor Green who we recently worked with. We’re a …
Emily Davis, Head of PR & Influencer Marketing at Coty tells us how she got her job and what kind of person she looks for when recruiting new influencer marketers.
“Oi, send me some face cream” doesn’t quite cut it The internet is pretty full, isn’t it. Creators, influencers, brands, start ups, cool things like our F.I.T.T.Y index and fun things like meme accounts are absolutely everywhere. Brands, then, are pretty much spoilt for choice when it comes to creators and social accounts who they …
Influencer marketers explain: How to approach brands you’ve never worked with before Read More »
Influencer Marketing platform The Shelf have produced a detailed infographic explaining the three most prominent types of influencer marketing campaigns, what they aim to do and how best to achieve the results. Handy. The infographic displays campaign objectives and popular strategies used to reach them, and is worth bookmarking for when you’re planning your posts …
The three types of influencer marketing campaigns defined Read More »
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