industry

Hunsnet Instagram account events brunch merchandise

How Hunsnet created a community so strong that they grew into merch and events in 2020

The meme account has experienced phenomenal growth on Instagram this year, and has connected with its audience so much that Hunsnet have made successful moves into merchandise and events. Yes, real life actual events in 2020 while surrounded by a pandemic. They’re Covid-safe, they’re uplifting and positive, and they were born after some very studious analysis of Instagram audience demographics and behaviour.

YouTube vs IGTV logos

InChief Explains: Why are some YouTubers moving over to IGTV?

TL;DR they’re following the money Since the launch of IGTV in 2018, the longer-form video function on Instagram has been…. odd. As videos in Instagram posts are limited to 60 seconds of footage, IGTV offered a space for videos of up to 60 minutes in length. However, creators weren’t given an opportunity to make any …

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The Creator Union: Strength In Numbers

InChief Explains: What are ‘influencer unions’ and should you care?

In July 2020 a group of British fashion Instagrammers joined together to create the first Instagram union; The Creator Union. It’s looking like it will become the first union of its kind to represent content creators across social media.  But what exactly is a union? A union is a collective or group of people who …

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Facebook release 7-point response to Netflix’s The Social Dilemma

Facebook didn’t seem to enjoy the documentary as much as the rest of us did When Netflix released The Social Dilemma last month, it quickly became a huge talking point. The documentary claims to show “the dark side of social media, from the people who created it,” and highlights the supposed control that social platforms …

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Google, Facebook and Twitter CEO's summoned by US Senate

Facebook, Twitter and Google bosses called for questioning by US Senate

Mark Zuckerberg, Jack Dorsey and Sundar Pichai will be quizzed about their content policies The men at the top of three of the world’s most powerful companies have been subpoenaed by the US Senate Commerce Committee, meaning they’ll be asked some probing questions about their content publishing by the USA’s government and lawmakers. The bosses …

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