engagement

Woman looking sadly at phone

How to not take your engagement rate personally (even though your content is all personal)

Separating the personal and the professional can be tough It’s easy to think that if only 2% of your followers ‘liked’ a photo of your face, your dog or your artwork, that the other 98% of your audience actively detest your face, your dog or your artwork. This simply isn’t true. First of all, there …

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