beauty

Makeup brushes with flying dust and a cinema clapper

3 cinematography tricks to use for your social media beauty photography

From storyboarding to dramatic lighting, here’s what you need to know It’s undoubtedly true that social media has made beauty (and content creation as a whole) entirely more democratic. You no longer need a spot on a TV show or a contract with glossy magazine to get yourself in front of an audience, just a …

3 cinematography tricks to use for your social media beauty photography Read More »

Promise Tamang TikTok video of her taking her own face off

5 TikTok beauty creators you’re going to want to follow

Beauty creators are taking over the platform and we’re here for it Let’s face it: when it comes to video, beauty has a natural advantage: it’s all designed to look good, anyway! Who doesn’t want to see a full-blown transformation into an anime character, or watch someone hack their store cupboard ingredients into a DIY …

5 TikTok beauty creators you’re going to want to follow Read More »

Mouths with money and instagram likes on the tongue

Stand out from the rest – how to become a unique creator

Being different will be what attracts your audience Photos: Marius Sperlich Over 300 YouTube accounts hit 10,000 followers every day. At least 3,600 Instagram accounts have over a million followers, and 566 people have the coveted Diamond Play Button from YouTube, awarded to accounts with 10 million subscribers. The content creator space is crowded, and …

Stand out from the rest – how to become a unique creator Read More »

Influencers creating beauty brands: Glossier, Huda Kattan and Summer Fridays

So, you’re thinking about starting your own beauty brand

Here’s what to remember in the early stages, before you even start planning Fancy yourself something of an entrepreneur outside of the content space? Plenty of creators and creatives have leveraged their social and online following to as a built-in audience and network for when the time to launch their own brand comes. Glossier started …

So, you’re thinking about starting your own beauty brand Read More »