Emily Davis, Head of PR & Influencer Marketing at Coty, tells us how she got her job
Emily Davis, Head of PR & Influencer Marketing at Coty tells us how she got her job and what kind of person she looks for when recruiting new influencer marketers.
beauty
3 cinematography tricks to use for your social media beauty photography
From storyboarding to dramatic lighting, here’s what you need to know It’s undoubtedly true that social media has made beauty (and content creation as a whole) entirely more democratic. You no longer need a spot on a TV show or a contract with glossy magazine to get yourself in front of an audience, just a …
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5 TikTok beauty creators you’re going to want to follow
Beauty creators are taking over the platform and we’re here for it Let’s face it: when it comes to video, beauty has a natural advantage: it’s all designed to look good, anyway! Who doesn’t want to see a full-blown transformation into an anime character, or watch someone hack their store cupboard ingredients into a DIY …
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Stand out from the rest – how to become a unique creator
Being different will be what attracts your audience Photos: Marius Sperlich Over 300 YouTube accounts hit 10,000 followers every day. At least 3,600 Instagram accounts have over a million followers, and 566 people have the coveted Diamond Play Button from YouTube, awarded to accounts with 10 million subscribers. The content creator space is crowded, and …
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So, you’re thinking about starting your own beauty brand
Here’s what to remember in the early stages, before you even start planning Fancy yourself something of an entrepreneur outside of the content space? Plenty of creators and creatives have leveraged their social and online following to as a built-in audience and network for when the time to launch their own brand comes. Glossier started …
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