Separating the personal and the professional can be tough It’s easy to think that if only 2% of your followers ‘liked’ a photo of your face, your dog or your artwork, that the other 98% of your audience actively detest your face, your dog or your artwork. This simply isn’t true. First of all, there …
Make sure you’re keeping yourself and your audience safe Posting online creates liability between you and users, even if you’re not posting “How To: Bungee Jump” videos. Any action you do in your videos, from climbing on rocks for photos, sharing workout routines, posting a DIY skincare routine or even doing a recipe could potentially …
A look at why brands are leaving the platform and how you’ll be impacted You will have read in the news recently that big, established brands have pulled their advertising spend from Facebook in “the biggest platform boycott known to date”. It’s a huge drama and an important moment in history for society and the …
What does the Big Facebook Brand Boycott mean for you? Read More »
A look at how the pandemic has changed content consumption and creation habits Covid-19 touched every area of our lives – personal and professional – faster than could really be anticipated. What started as an abstract threat quickly became a very real and prescient one, and the need for extreme social distancing, and eventually total …
How will Covid-19 change the way content is created online? Read More »
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