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What is an algorithm? Screen of data and code with social media logos

What is an algorithm, and how does it shape social media?

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Make sure you understand what’s behind your content and audience. Sometimes revered as the genius puzzle piece pushing innovation forward, sometimes denigrated as being exclusionary and unfair, algorithms are often treated as something mythical and magical, a law unto themselves. In reality, they’re a very straightforward bit of computer programming, and they’re usually designed by …

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3 cinematography tricks to use for your social media beauty photography

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From storyboarding to dramatic lighting, here’s what you need to know It’s undoubtedly true that social media has made beauty (and content creation as a whole) entirely more democratic. You no longer need a spot on a TV show or a contract with glossy magazine to get yourself in front of an audience, just a …

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Promise Tamang TikTok video of her taking her own face off

5 TikTok beauty creators you’re going to want to follow

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Beauty creators are taking over the platform and we’re here for it Let’s face it: when it comes to video, beauty has a natural advantage: it’s all designed to look good, anyway! Who doesn’t want to see a full-blown transformation into an anime character, or watch someone hack their store cupboard ingredients into a DIY …

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4 things the best food photographers teach us with their Instagram posts

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These pros are doing it right and can help you up your game Each kind of photography genre, from still life to beauty to fashion to nature is a discipline in itself, with a different kind of eye required for each. Sure, there are overarching photography principles – rule of thirds, background and foregrounds, composition …

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Mouths with money and instagram likes on the tongue

Stand out from the rest – how to become a unique creator

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Being different will be what attracts your audience Photos: Marius Sperlich Over 300 YouTube accounts hit 10,000 followers every day. At least 3,600 Instagram accounts have over a million followers, and 566 people have the coveted Diamond Play Button from YouTube, awarded to accounts with 10 million subscribers. The content creator space is crowded, and …

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Influencers creating beauty brands: Glossier, Huda Kattan and Summer Fridays

So, you’re thinking about starting your own beauty brand

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Here’s what to remember in the early stages, before you even start planning Fancy yourself something of an entrepreneur outside of the content space? Plenty of creators and creatives have leveraged their social and online following to as a built-in audience and network for when the time to launch their own brand comes. Glossier started …

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