Beauty creators are taking over the platform and we’re here for it
Let’s face it: when it comes to video, beauty has a natural advantage: it’s all designed to look good, anyway! Who doesn’t want to see a full-blown transformation into an anime character, or watch someone hack their store cupboard ingredients into a DIY face mask, or gawp at a super-reflective highlighter? Beauty is one of the richest areas for content on TikTok, thanks to the instant “wow” factor and sensorial appeal.
Add in all the fun of TikTok – music, filters, text – and you’ve got a recipe for totally viral content. Here are 4 stars of TikTok’s beauty videos to watch now.
1. Iris Beilin
Super glam, totally polished and oh-so-fabulous, it could only be Iris. She shows off some incredible evening looks and truly explores every shade in her palettes from yellow to blue – it makes for compulsive viewing.
Tuyet’s (Kelly) thing is nails. This manicure queen creates amazing, intricate looks on her channel using everything from sequins to crystals. Equal parts tutorial and inspiration, she’s found a great niche and continues to excel at it.
Would you wear graphic liner?? ???♬ original sound – roseandben
TikToker Rose Siard uses a more traditional digital content format (ie, makeovers) but perfectly translates them for a TikTok audience, making them snappier and shorter. She still uses lots of mainstream products and her looks range from natural to dramatic, but the real genius of what she does is making the videos so punchy with a shorter run time.
4. Jo Jones
Jo is a beauty industry veteran, having worked in PR for some of the industry’s best-loved brands, but now she’s firing up the TikTok charts. She’s proof you don’t have to be dancing away or doing intricate practical jokes to make your content land – it’s usually just her and a front-facing camera, trying fun make-up looks or sharing skincare tips.
5. Promise Tamang
Promise Tamang’s character transformations are incredible, she switches up from sparkling fairy princesses to mutant fish with hundreds of teeth, and sometimes she even takes her face off. Also – and this is a major plus – her dog features sometimes.